Modeling the effects of a service guarantee on perceived service quality using Alternating Conditional Expectations (ACE)

Decision Sciences

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Bibliographic Details
Main Authors: Sum, C.-C., Lee, Y.-S., Hays, J.M., Hill, A.V.
Other Authors: DECISION SCIENCES
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/44019
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Institution: National University of Singapore