Brand value creation: Analysis of the Interbrand-Business Week brand value rankings

Brand value creation: Analysis of the Interbrand-Business Week brand value rankings

10.1007/s11002-006-9407-6

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Bibliographic Details
Main Authors: Chu, S., Keh, H.T.
Other Authors: DECISION SCIENCES
Format: Article
Published: 2013
Subjects:
Advertising
Brand value
Promotions
R&D
Online Access:http://scholarbank.nus.edu.sg/handle/10635/44050
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Institution: National University of Singapore
id sg-nus-scholar.10635-44050
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spelling sg-nus-scholar.10635-440502023-10-30T22:27:51Z Brand value creation: Analysis of the Interbrand-Business Week brand value rankings Chu, S. Keh, H.T. DECISION SCIENCES Advertising Brand value Promotions R&D 10.1007/s11002-006-9407-6 Marketing Letters 17 4 323-331 2013-10-09T03:25:34Z 2013-10-09T03:25:34Z 2006 Article Chu, S., Keh, H.T. (2006). Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. Marketing Letters 17 (4) : 323-331. ScholarBank@NUS Repository. https://doi.org/10.1007/s11002-006-9407-6 09230645 http://scholarbank.nus.edu.sg/handle/10635/44050 000239651200007 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Advertising
Brand value
Promotions
R&D
spellingShingle Advertising
Brand value
Promotions
R&D
Chu, S.
Keh, H.T.
Brand value creation: Analysis of the Interbrand-Business Week brand value rankings
description 10.1007/s11002-006-9407-6
author2 DECISION SCIENCES
author_facet DECISION SCIENCES
Chu, S.
Keh, H.T.
format Article
author Chu, S.
Keh, H.T.
author_sort Chu, S.
title Brand value creation: Analysis of the Interbrand-Business Week brand value rankings
title_short Brand value creation: Analysis of the Interbrand-Business Week brand value rankings
title_full Brand value creation: Analysis of the Interbrand-Business Week brand value rankings
title_fullStr Brand value creation: Analysis of the Interbrand-Business Week brand value rankings
title_full_unstemmed Brand value creation: Analysis of the Interbrand-Business Week brand value rankings
title_sort brand value creation: analysis of the interbrand-business week brand value rankings
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/44050
_version_ 1781411258129448960

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