Brand value creation: Analysis of the Interbrand-Business Week brand value rankings
10.1007/s11002-006-9407-6
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Main Authors: | Chu, S., Keh, H.T. |
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Other Authors: | DECISION SCIENCES |
Format: | Article |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/44050 |
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Institution: | National University of Singapore |
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