Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

Firms frequently engage in merger and acquisition deals. In these transactions, brands account for significant but differential proportions of overall transaction value. Extant marketing literature on financial value of brands focuses on drivers of financial value only within a firm. However, in a m...

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Bibliographic Details
Main Authors: Badahir, Cem, G.Bharadwaj, Sundar, SRIVASTAVA, Rajendra Kumar
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2006
Subjects:
Advertising and Promotion Management
Business
Finance and Financial Management
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/4134
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5132/viewcontent/Financial_Value_of_Brands_in_Mergers_and_Acquisition_Is_Value_in_the_Eye_of_the_Beholder_.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/4134
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5132/viewcontent/Financial_Value_of_Brands_in_Mergers_and_Acquisition_Is_Value_in_the_Eye_of_the_Beholder_.pdf

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