Product attributes and brand equity in the mobile domain: The mediating role of customer experience

10.1016/j.ijinfomgt.2011.11.017

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Bibliographic Details
Main Authors:	Sheng, M.L., Teo, T.S.H.
Other Authors:	DECISION SCIENCES
Format:	Article
Published:	2013
Subjects:	Brand equity Customer experience Mediating effect Mobile domain Utilitarian and hedonic benefits of products
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/44114
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-44114
record_format	dspace
spelling	sg-nus-scholar.10635-441142023-10-25T23:26:55Z Product attributes and brand equity in the mobile domain: The mediating role of customer experience Sheng, M.L. Teo, T.S.H. DECISION SCIENCES Brand equity Customer experience Mediating effect Mobile domain Utilitarian and hedonic benefits of products 10.1016/j.ijinfomgt.2011.11.017 International Journal of Information Management 32 2 139-146 IJMAE 2013-10-09T03:27:14Z 2013-10-09T03:27:14Z 2012 Article Sheng, M.L., Teo, T.S.H. (2012). Product attributes and brand equity in the mobile domain: The mediating role of customer experience. International Journal of Information Management 32 (2) : 139-146. ScholarBank@NUS Repository. https://doi.org/10.1016/j.ijinfomgt.2011.11.017 02684012 http://scholarbank.nus.edu.sg/handle/10635/44114 000302514500006 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Brand equity Customer experience Mediating effect Mobile domain Utilitarian and hedonic benefits of products
spellingShingle	Brand equity Customer experience Mediating effect Mobile domain Utilitarian and hedonic benefits of products Sheng, M.L. Teo, T.S.H. Product attributes and brand equity in the mobile domain: The mediating role of customer experience
description	10.1016/j.ijinfomgt.2011.11.017
author2	DECISION SCIENCES
author_facet	DECISION SCIENCES Sheng, M.L. Teo, T.S.H.
format	Article
author	Sheng, M.L. Teo, T.S.H.
author_sort	Sheng, M.L.
title	Product attributes and brand equity in the mobile domain: The mediating role of customer experience
title_short	Product attributes and brand equity in the mobile domain: The mediating role of customer experience
title_full	Product attributes and brand equity in the mobile domain: The mediating role of customer experience
title_fullStr	Product attributes and brand equity in the mobile domain: The mediating role of customer experience
title_full_unstemmed	Product attributes and brand equity in the mobile domain: The mediating role of customer experience
title_sort	product attributes and brand equity in the mobile domain: the mediating role of customer experience
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/44114
_version_	1781411271338360832

Product attributes and brand equity in the mobile domain: The mediating role of customer experience

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