Product attributes and brand equity in the mobile domain: The mediating role of customer experience

10.1016/j.ijinfomgt.2011.11.017

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Bibliographic Details
Main Authors:	Sheng, M.L., Teo, T.S.H.
Other Authors:	DECISION SCIENCES
Format:	Article
Published:	2013
Subjects:	Brand equity Customer experience Mediating effect Mobile domain Utilitarian and hedonic benefits of products
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/44114
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Institution:	National University of Singapore

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