The effects of R&D and advertising on firm value: An examination of manufacturing and nonmanufacturing firms

10.1109/TEM.2004.839943

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Bibliographic Details
Main Authors:	Ho, Y.K., Keh, H.T., Ong, J.M.
Other Authors:	FINANCE & ACCOUNTING
Format:	Article
Published:	2013
Subjects:	Advertising Core competence Firm performance Interactions Manufacturing Market value Nonlinear relationship Nonmanufacturing Research and development (R&D) Resource-based view
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/44490
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Institution:	National University of Singapore

The effects of R&amp;D and advertising on firm value: An examination of manufacturing and nonmanufacturing firms