Advertising and disclosure: Do firms time advertising during disclosure periods?
Using a large sample of monthly advertising data, I examine whether U.S. firms use advertisingstrategically during disclosure periods. I find that firms schedule some advertising to appeararound their SEC 10-K, 10-Q filings and around their earnings announcements, consistent withadvertising being us...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2018
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| Online Access: | https://ink.library.smu.edu.sg/soa_research/1790 https://ink.library.smu.edu.sg/context/soa_research/article/2817/viewcontent/WangYin_paper.pdf |
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| Institution: | Singapore Management University |
| Language: | English |