Advertising and disclosure: Do firms time advertising during disclosure periods?
Using a large sample of monthly advertising data, I examine whether U.S. firms use advertisingstrategically during disclosure periods. I find that firms schedule some advertising to appeararound their SEC 10-K, 10-Q filings and around their earnings announcements, consistent withadvertising being us...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
2018
|
| 主題: | |
| 在線閱讀: | https://ink.library.smu.edu.sg/soa_research/1790 https://ink.library.smu.edu.sg/context/soa_research/article/2817/viewcontent/WangYin_paper.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|