Cross-gender brand extensions: Effects of gender of the brand, gender of consumer, and product type on evaluation of cross-gender extensions
Advances in Consumer Research
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Conference or Workshop Item |
| Published: |
2013
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/44539 |
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| Institution: | National University of Singapore |