Cross-gender brand extensions: Effects of gender of the brand, gender of consumer, and product type on evaluation of cross-gender extensions
Advances in Consumer Research
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2013
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sg-nus-scholar.10635-445392015-01-07T10:26:33Z Cross-gender brand extensions: Effects of gender of the brand, gender of consumer, and product type on evaluation of cross-gender extensions Jung, K. Lee, W. HUMAN RESOURCE MANAGEMENT UNIT Advances in Consumer Research 33 67-74 2013-10-09T08:58:34Z 2013-10-09T08:58:34Z 2006 Conference Paper Jung, K.,Lee, W. (2006). Cross-gender brand extensions: Effects of gender of the brand, gender of consumer, and product type on evaluation of cross-gender extensions. Advances in Consumer Research 33 : 67-74. ScholarBank@NUS Repository. 00989258 http://scholarbank.nus.edu.sg/handle/10635/44539 NOT_IN_WOS Scopus |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
| collection |
ScholarBank@NUS |
| description |
Advances in Consumer Research |
| author2 |
HUMAN RESOURCE MANAGEMENT UNIT |
| author_facet |
HUMAN RESOURCE MANAGEMENT UNIT Jung, K. Lee, W. |
| format |
Conference or Workshop Item |
| author |
Jung, K. Lee, W. |
| spellingShingle |
Jung, K. Lee, W. Cross-gender brand extensions: Effects of gender of the brand, gender of consumer, and product type on evaluation of cross-gender extensions |
| author_sort |
Jung, K. |
| title |
Cross-gender brand extensions: Effects of gender of the brand, gender of consumer, and product type on evaluation of cross-gender extensions |
| title_short |
Cross-gender brand extensions: Effects of gender of the brand, gender of consumer, and product type on evaluation of cross-gender extensions |
| title_full |
Cross-gender brand extensions: Effects of gender of the brand, gender of consumer, and product type on evaluation of cross-gender extensions |
| title_fullStr |
Cross-gender brand extensions: Effects of gender of the brand, gender of consumer, and product type on evaluation of cross-gender extensions |
| title_full_unstemmed |
Cross-gender brand extensions: Effects of gender of the brand, gender of consumer, and product type on evaluation of cross-gender extensions |
| title_sort |
cross-gender brand extensions: effects of gender of the brand, gender of consumer, and product type on evaluation of cross-gender extensions |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/44539 |
| _version_ |
1681082931157663744 |