Crisis marketing: A comparison across economic scenarios

Crisis marketing: A comparison across economic scenarios

10.1016/S0969-5931(01)00016-6

Saved in:
Bibliographic Details
Main Author: Ang, S.H.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Consumer behaviour
Crisis
Marketing strategy
Recession
Stagflation
Online Access:http://scholarbank.nus.edu.sg/handle/10635/45101
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore
Description
Summary:10.1016/S0969-5931(01)00016-6

Similar Items