Crisis marketing: A comparison across economic scenarios

10.1016/S0969-5931(01)00016-6

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Bibliographic Details
Main Author:	Ang, S.H.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Consumer behaviour Crisis Marketing strategy Recession Stagflation
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/45101
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-45101
record_format	dspace
spelling	sg-nus-scholar.10635-451012015-01-07T13:33:47Z Crisis marketing: A comparison across economic scenarios Ang, S.H. MARKETING Consumer behaviour Crisis Marketing strategy Recession Stagflation 10.1016/S0969-5931(01)00016-6 International Business Review 10 3 263-284 2013-10-10T05:29:04Z 2013-10-10T05:29:04Z 2001 Article Ang, S.H. (2001). Crisis marketing: A comparison across economic scenarios. International Business Review 10 (3) : 263-284. ScholarBank@NUS Repository. <a href="https://doi.org/10.1016/S0969-5931(01)00016-6" target="_blank">https://doi.org/10.1016/S0969-5931(01)00016-6</a> 09695931 http://scholarbank.nus.edu.sg/handle/10635/45101 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
topic	Consumer behaviour Crisis Marketing strategy Recession Stagflation
spellingShingle	Consumer behaviour Crisis Marketing strategy Recession Stagflation Ang, S.H. Crisis marketing: A comparison across economic scenarios
description	10.1016/S0969-5931(01)00016-6
author2	MARKETING
author_facet	MARKETING Ang, S.H.
format	Article
author	Ang, S.H.
author_sort	Ang, S.H.
title	Crisis marketing: A comparison across economic scenarios
title_short	Crisis marketing: A comparison across economic scenarios
title_full	Crisis marketing: A comparison across economic scenarios
title_fullStr	Crisis marketing: A comparison across economic scenarios
title_full_unstemmed	Crisis marketing: A comparison across economic scenarios
title_sort	crisis marketing: a comparison across economic scenarios
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/45101
_version_	1681083020503678976

Crisis marketing: A comparison across economic scenarios

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