It's only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements

It's only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements

Journal of Marketing Communications

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Bibliographic Details
Main Authors: Leong, S.M., Tan, S.J., Lim, W.K.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Chinese advertising
Consumer memory
Idiom processing
Online Access:http://scholarbank.nus.edu.sg/handle/10635/45111
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/45111

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