It's only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements
Journal of Marketing Communications
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2013
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sg-nus-scholar.10635-451112015-01-06T08:09:50Z It's only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements Leong, S.M. Tan, S.J. Lim, W.K. MARKETING Chinese advertising Consumer memory Idiom processing Journal of Marketing Communications 6 2 73-89 2013-10-10T05:29:20Z 2013-10-10T05:29:20Z 2000 Article Leong, S.M.,Tan, S.J.,Lim, W.K. (2000). It's only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements. Journal of Marketing Communications 6 (2) : 73-89. ScholarBank@NUS Repository. 13527266 http://scholarbank.nus.edu.sg/handle/10635/45111 NOT_IN_WOS Scopus |
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National University of Singapore |
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NUS Library |
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Singapore |
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ScholarBank@NUS |
| topic |
Chinese advertising Consumer memory Idiom processing |
| spellingShingle |
Chinese advertising Consumer memory Idiom processing Leong, S.M. Tan, S.J. Lim, W.K. It's only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements |
| description |
Journal of Marketing Communications |
| author2 |
MARKETING |
| author_facet |
MARKETING Leong, S.M. Tan, S.J. Lim, W.K. |
| format |
Article |
| author |
Leong, S.M. Tan, S.J. Lim, W.K. |
| author_sort |
Leong, S.M. |
| title |
It's only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements |
| title_short |
It's only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements |
| title_full |
It's only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements |
| title_fullStr |
It's only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements |
| title_full_unstemmed |
It's only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements |
| title_sort |
it's only words: idiom processing, language knowledge and consumer memory of chinese print advertisements |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/45111 |
| _version_ |
1681083022274723840 |