Effects of advertisement format on competitive interference in print advertising

Effects of advertisement format on competitive interference in print advertising

Journal of Marketing Communications

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Bibliographic Details
Main Authors: Leong, S.M., Ang, S.H., Heng, F.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Advertisements
Competition
Interference
Presentation format
Online Access:http://scholarbank.nus.edu.sg/handle/10635/45117
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Institution: National University of Singapore
id sg-nus-scholar.10635-45117
record_format dspace
spelling sg-nus-scholar.10635-451172015-02-24T21:48:22Z Effects of advertisement format on competitive interference in print advertising Leong, S.M. Ang, S.H. Heng, F. MARKETING Advertisements Competition Interference Presentation format Journal of Marketing Communications 5 4 195-205 2013-10-10T05:29:29Z 2013-10-10T05:29:29Z 1999 Article Leong, S.M.,Ang, S.H.,Heng, F. (1999). Effects of advertisement format on competitive interference in print advertising. Journal of Marketing Communications 5 (4) : 195-205. ScholarBank@NUS Repository. 13527266 http://scholarbank.nus.edu.sg/handle/10635/45117 NOT_IN_WOS Scopus
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
topic Advertisements
Competition
Interference
Presentation format
spellingShingle Advertisements
Competition
Interference
Presentation format
Leong, S.M.
Ang, S.H.
Heng, F.
Effects of advertisement format on competitive interference in print advertising
description Journal of Marketing Communications
author2 MARKETING
author_facet MARKETING
Leong, S.M.
Ang, S.H.
Heng, F.
format Article
author Leong, S.M.
Ang, S.H.
Heng, F.
author_sort Leong, S.M.
title Effects of advertisement format on competitive interference in print advertising
title_short Effects of advertisement format on competitive interference in print advertising
title_full Effects of advertisement format on competitive interference in print advertising
title_fullStr Effects of advertisement format on competitive interference in print advertising
title_full_unstemmed Effects of advertisement format on competitive interference in print advertising
title_sort effects of advertisement format on competitive interference in print advertising
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/45117
_version_ 1681083023339028480

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