Assessing the influence of marketing research on the social science literature

Assessing the influence of marketing research on the social science literature

10.1007/BF00994133

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Bibliographic Details
Main Authors: Cote, J.A., Leong, S.M., Cote, J.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Citation Analysis
Marketing Research
Social Science Literature
Online Access:http://scholarbank.nus.edu.sg/handle/10635/45126
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Institution: National University of Singapore
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