Strategies for reducing consumers' risk aversion in internet shopping

Journal of Consumer Marketing

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Bibliographic Details
Main Author: Tan, S.J.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/45144
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Institution: National University of Singapore
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spelling sg-nus-scholar.10635-451442024-11-10T16:13:05Z Strategies for reducing consumers' risk aversion in internet shopping Tan, S.J. MARKETING Consumer attitudes Consumer's risk Internet Marketing strategy Perception Shopping Journal of Consumer Marketing 16 2 163-180 2013-10-10T05:30:11Z 2013-10-10T05:30:11Z 1999 Article Tan, S.J. (1999). Strategies for reducing consumers' risk aversion in internet shopping. Journal of Consumer Marketing 16 (2) : 163-180. ScholarBank@NUS Repository. 07363761 http://scholarbank.nus.edu.sg/handle/10635/45144 NOT_IN_WOS Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Consumer attitudes
Consumer's risk
Internet
Marketing strategy
Perception
Shopping
spellingShingle Consumer attitudes
Consumer's risk
Internet
Marketing strategy
Perception
Shopping
Tan, S.J.
Strategies for reducing consumers' risk aversion in internet shopping
description Journal of Consumer Marketing
author2 MARKETING
author_facet MARKETING
Tan, S.J.
format Article
author Tan, S.J.
author_sort Tan, S.J.
title Strategies for reducing consumers' risk aversion in internet shopping
title_short Strategies for reducing consumers' risk aversion in internet shopping
title_full Strategies for reducing consumers' risk aversion in internet shopping
title_fullStr Strategies for reducing consumers' risk aversion in internet shopping
title_full_unstemmed Strategies for reducing consumers' risk aversion in internet shopping
title_sort strategies for reducing consumers' risk aversion in internet shopping
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/45144
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