Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence
10.1016/S0883-9026(99)00050-6
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2013
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sg-nus-scholar.10635-451502023-10-29T23:36:20Z Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence Lim, G.H. Lee, K.S. Tan, S.J. MARKETING FINANCE & ACCOUNTING 10.1016/S0883-9026(99)00050-6 Journal of Business Venturing 16 4 405-427 JBVEE 2013-10-10T05:37:00Z 2013-10-10T05:37:00Z 2001 Article Lim, G.H., Lee, K.S., Tan, S.J. (2001). Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence. Journal of Business Venturing 16 (4) : 405-427. ScholarBank@NUS Repository. https://doi.org/10.1016/S0883-9026(99)00050-6 08839026 http://scholarbank.nus.edu.sg/handle/10635/45150 000167160100005 Scopus |
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National University of Singapore |
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Asia |
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Singapore Singapore |
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| description |
10.1016/S0883-9026(99)00050-6 |
| author2 |
MARKETING |
| author_facet |
MARKETING Lim, G.H. Lee, K.S. Tan, S.J. |
| format |
Article |
| author |
Lim, G.H. Lee, K.S. Tan, S.J. |
| spellingShingle |
Lim, G.H. Lee, K.S. Tan, S.J. Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence |
| author_sort |
Lim, G.H. |
| title |
Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence |
| title_short |
Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence |
| title_full |
Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence |
| title_fullStr |
Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence |
| title_full_unstemmed |
Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence |
| title_sort |
gray marketing as an alternative market penetration strategy for entrepreneurs: conceptual model and case evidence |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/45150 |
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1781411353411452928 |