Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence
10.1016/S0883-9026(99)00050-6
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Published: |
2013
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/45150 |
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| Institution: | National University of Singapore |