Conceptual blending of meanings in business marketing relationships
© 2019, Emerald Publishing Limited. Purpose: This paper aims to explore the topic of embodiment as a gap in meaning-making within the literature on business relationships in IMP and business marketing academic discourse. Referring to the theories of embodiment, the authors question the dominant worl...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/50420 |
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| Institution: | Mahidol University |