Conceptual blending of meanings in business marketing relationships

© 2019, Emerald Publishing Limited. Purpose: This paper aims to explore the topic of embodiment as a gap in meaning-making within the literature on business relationships in IMP and business marketing academic discourse. Referring to the theories of embodiment, the authors question the dominant worl...

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Main Authors: Sid Lowe, Astrid Kainzbauer, Piya Ngamcharoenmongkol
Other Authors: Mahidol University
Format: Article
Published: 2020
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Online Access:https://repository.li.mahidol.ac.th/handle/123456789/50420
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spelling th-mahidol.504202020-01-27T15:00:51Z Conceptual blending of meanings in business marketing relationships Sid Lowe Astrid Kainzbauer Piya Ngamcharoenmongkol Mahidol University Thailand National Institute of Development Administration Business, Management and Accounting © 2019, Emerald Publishing Limited. Purpose: This paper aims to explore the topic of embodiment as a gap in meaning-making within the literature on business relationships in IMP and business marketing academic discourse. Referring to the theories of embodiment, the authors question the dominant worldview of Cartesian dualism which marginalizes the influence of the body in meaning-making and explore relevant implications of an embodiment agenda for research and practice. The aim is to demonstrate that embodiment has a vitally important influence in the construction of meanings. Design/methodology/approach: The paper provides a review of theoretical and empirical literature on embodied cognition and theories of embodiment to construct a cooking metaphor as an analogical vehicle for exploring meanings within business relationships. Findings: The authors use a cooking metaphor to explore how meaning is created in human interaction. Body and mind blended together produce meaning through the catalyst of discourse and semiotics. Cognition is described as a mixture of rational and non-rational processes involving blended elements of embodied perceptions and psychological ideas stirred and heated in a semiotic “sauce” of discourse (language, communication, information, power/knowledge). Originality/value: The contribution of the paper is in proposing that both body and mind influence the creation of meanings in business relationships blended through the mediation of language and discourse. The authors aim to advance a “practice” and “linguistic” turn in the business marketing discourse by proposing that embodied, discursive and cognitive processes are more effectively conceived as blended influences. 2020-01-27T08:00:51Z 2020-01-27T08:00:51Z 2019-08-05 Article Journal of Business and Industrial Marketing. Vol.34, No.7 (2019), 1547-1554 10.1108/JBIM-10-2017-0247 08858624 2-s2.0-85069511438 https://repository.li.mahidol.ac.th/handle/123456789/50420 Mahidol University SCOPUS https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85069511438&origin=inward
institution Mahidol University
building Mahidol University Library
continent Asia
country Thailand
Thailand
content_provider Mahidol University Library
collection Mahidol University Institutional Repository
topic Business, Management and Accounting
spellingShingle Business, Management and Accounting
Sid Lowe
Astrid Kainzbauer
Piya Ngamcharoenmongkol
Conceptual blending of meanings in business marketing relationships
description © 2019, Emerald Publishing Limited. Purpose: This paper aims to explore the topic of embodiment as a gap in meaning-making within the literature on business relationships in IMP and business marketing academic discourse. Referring to the theories of embodiment, the authors question the dominant worldview of Cartesian dualism which marginalizes the influence of the body in meaning-making and explore relevant implications of an embodiment agenda for research and practice. The aim is to demonstrate that embodiment has a vitally important influence in the construction of meanings. Design/methodology/approach: The paper provides a review of theoretical and empirical literature on embodied cognition and theories of embodiment to construct a cooking metaphor as an analogical vehicle for exploring meanings within business relationships. Findings: The authors use a cooking metaphor to explore how meaning is created in human interaction. Body and mind blended together produce meaning through the catalyst of discourse and semiotics. Cognition is described as a mixture of rational and non-rational processes involving blended elements of embodied perceptions and psychological ideas stirred and heated in a semiotic “sauce” of discourse (language, communication, information, power/knowledge). Originality/value: The contribution of the paper is in proposing that both body and mind influence the creation of meanings in business relationships blended through the mediation of language and discourse. The authors aim to advance a “practice” and “linguistic” turn in the business marketing discourse by proposing that embodied, discursive and cognitive processes are more effectively conceived as blended influences.
author2 Mahidol University
author_facet Mahidol University
Sid Lowe
Astrid Kainzbauer
Piya Ngamcharoenmongkol
format Article
author Sid Lowe
Astrid Kainzbauer
Piya Ngamcharoenmongkol
author_sort Sid Lowe
title Conceptual blending of meanings in business marketing relationships
title_short Conceptual blending of meanings in business marketing relationships
title_full Conceptual blending of meanings in business marketing relationships
title_fullStr Conceptual blending of meanings in business marketing relationships
title_full_unstemmed Conceptual blending of meanings in business marketing relationships
title_sort conceptual blending of meanings in business marketing relationships
publishDate 2020
url https://repository.li.mahidol.ac.th/handle/123456789/50420
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