Conceptual blending of meanings in business marketing relationships
© 2019, Emerald Publishing Limited. Purpose: This paper aims to explore the topic of embodiment as a gap in meaning-making within the literature on business relationships in IMP and business marketing academic discourse. Referring to the theories of embodiment, the authors question the dominant worl...
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Main Authors: | Sid Lowe, Astrid Kainzbauer, Piya Ngamcharoenmongkol |
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Other Authors: | Mahidol University |
Format: | Article |
Published: |
2020
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Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/50420 |
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Institution: | Mahidol University |
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