DIGITAL BANKING MARKET PENETRATION STRATEGY FOR SMALL-MEDIUM ENTERPRISE: BANK SHINHAN INDONESIA

Fin-tech and Digital Banking will continue to drive innovation into the market to meet the increased convenience and connectivity needs of customers. This sector is showing tremendous growth potential. Mobile-based financial products have targeted to customers who can hardly access to branches and a...

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Bibliographic Details
Main Author: Yang, Dongsung
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/35803
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Institution: Institut Teknologi Bandung
Language: Indonesia