EXPERIMENTAL STUDIES ON DIGITAL MARKETING: AN INVESTIGATION INTO MOBILE MARKETING AND ADVERGAME MARKETING

Ph.D

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Bibliographic Details
Main Author:	PING WENJIE
Other Authors:	INFORMATION SYSTEMS
Format:	Theses and Dissertations
Language:	English
Published:	2014
Subjects:	Digital Marketing, Advergame, Mobile Marketing, Distance
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/49646
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Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-49646
record_format	dspace
spelling	sg-nus-scholar.10635-496462016-04-01T19:44:02Z EXPERIMENTAL STUDIES ON DIGITAL MARKETING: AN INVESTIGATION INTO MOBILE MARKETING AND ADVERGAME MARKETING PING WENJIE INFORMATION SYSTEMS GOH KHIM YONG TEO HOCK HAI Digital Marketing, Advergame, Mobile Marketing, Distance Ph.D DOCTOR OF PHILOSOPHY 2014-03-31T18:02:18Z 2014-03-31T18:02:18Z 2013-08-15 Thesis PING WENJIE (2013-08-15). EXPERIMENTAL STUDIES ON DIGITAL MARKETING: AN INVESTIGATION INTO MOBILE MARKETING AND ADVERGAME MARKETING. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/49646 NOT_IN_WOS en
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
language	English
topic	Digital Marketing, Advergame, Mobile Marketing, Distance
spellingShingle	Digital Marketing, Advergame, Mobile Marketing, Distance PING WENJIE EXPERIMENTAL STUDIES ON DIGITAL MARKETING: AN INVESTIGATION INTO MOBILE MARKETING AND ADVERGAME MARKETING
description	Ph.D
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS PING WENJIE
format	Theses and Dissertations
author	PING WENJIE
author_sort	PING WENJIE
title	EXPERIMENTAL STUDIES ON DIGITAL MARKETING: AN INVESTIGATION INTO MOBILE MARKETING AND ADVERGAME MARKETING
title_short	EXPERIMENTAL STUDIES ON DIGITAL MARKETING: AN INVESTIGATION INTO MOBILE MARKETING AND ADVERGAME MARKETING
title_full	EXPERIMENTAL STUDIES ON DIGITAL MARKETING: AN INVESTIGATION INTO MOBILE MARKETING AND ADVERGAME MARKETING
title_fullStr	EXPERIMENTAL STUDIES ON DIGITAL MARKETING: AN INVESTIGATION INTO MOBILE MARKETING AND ADVERGAME MARKETING
title_full_unstemmed	EXPERIMENTAL STUDIES ON DIGITAL MARKETING: AN INVESTIGATION INTO MOBILE MARKETING AND ADVERGAME MARKETING
title_sort	experimental studies on digital marketing: an investigation into mobile marketing and advergame marketing
publishDate	2014
url	http://scholarbank.nus.edu.sg/handle/10635/49646
_version_	1681083595724161024

EXPERIMENTAL STUDIES ON DIGITAL MARKETING: AN INVESTIGATION INTO MOBILE MARKETING AND ADVERGAME MARKETING

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