AN EMPIRICAL ANALYSIS OF THE DETERMINANTS OF YOUNG CONSUMERS’ ATTITUDES TOWARDS AND ACCEPTANCE OF MOBILE MARKETING IN SINGAPORE

AN EMPIRICAL ANALYSIS OF THE DETERMINANTS OF YOUNG CONSUMERS’ ATTITUDES TOWARDS AND ACCEPTANCE OF MOBILE MARKETING IN SINGAPORE

Bachelor's

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Bibliographic Details
Main Author: STEPHANIE PHUA XINYI
Other Authors: NUS Business School
Format: Theses and Dissertations
Published: 2018
Subjects:
Mobile marketing, Digital marketing, mobile marketing acceptance, attitudes, personal trust, Technology Acceptance model, Theory of Reasoned Action, smartphone, Singapore
Online Access:http://scholarbank.nus.edu.sg/handle/10635/147515
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/147515

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