Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market
The technology acceptance model has been well-known for decades. However, the global adoption of the Internet creates new interests in utilizing TAM in e-commerce and the post-consumption intention, especially in emerging markets. Data was collected from 758 online customers via a web-based survey i...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/13528 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |