Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market

• المؤلفون الرئيسيون: Nguyen, Thi Tuyet Mai, Yoshi, Takahashi, Nham, Phong Tuan, Ključne, riječi
• التنسيق: مقال
• اللغة: English
• منشور في: 2016
• الموضوعات: Market Journal; Technology Acceptance Model
• الوصول للمادة أونلاين: http://repository.vnu.edu.vn/handle/VNU_123/13528

The technology acceptance model has been well-known for decades. However, the global adoption of the Internet creates new interests in utilizing TAM in e-commerce and the post-consumption intention, especially in emerging markets. Data was collected from 758 online customers via a web-based survey i...