Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market
The technology acceptance model has been well-known for decades. However, the global adoption of the Internet creates new interests in utilizing TAM in e-commerce and the post-consumption intention, especially in emerging markets. Data was collected from 758 online customers via a web-based survey i...
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oai:112.137.131.14:VNU_123-135282020-07-01T07:39:10Z Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market Nguyen, Thi Tuyet Mai Yoshi, Takahashi Nham, Phong Tuan Ključne, riječi Market Journal Technology Acceptance Model The technology acceptance model has been well-known for decades. However, the global adoption of the Internet creates new interests in utilizing TAM in e-commerce and the post-consumption intention, especially in emerging markets. Data was collected from 758 online customers via a web-based survey in Vietnam. Particular contribution of the results is that perceived usefulness, perceived ease of use, fairness, trust and the quality of the customer interface have direct or indirect impacts on customer satisfaction and customer loyalty. 2016-08-19T03:26:09Z 2016-08-19T03:26:09Z 2013 Article Nguyen, T. T. M., et al. (2013). Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market. TRŽIŠTE. XXV (2), 231 - 248 http://repository.vnu.edu.vn/handle/VNU_123/13528 en TRŽIŠTE © ResearchGate 2018 application/pdf |
| institution |
Vietnam National University, Hanoi |
| building |
VNU Library & Information Center |
| country |
Vietnam |
| collection |
VNU Digital Repository |
| language |
English |
| topic |
Market Journal Technology Acceptance Model |
| spellingShingle |
Market Journal Technology Acceptance Model Nguyen, Thi Tuyet Mai Yoshi, Takahashi Nham, Phong Tuan Ključne, riječi Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market |
| description |
The technology acceptance model has been well-known for decades. However, the global adoption of the Internet creates new interests in utilizing TAM in e-commerce and the post-consumption intention, especially in emerging markets. Data was collected from 758 online customers via a web-based survey in Vietnam. Particular contribution of the results is that perceived usefulness, perceived ease of use, fairness, trust and the quality of the customer interface have direct or indirect impacts on customer satisfaction and customer loyalty. |
| format |
Article |
| author |
Nguyen, Thi Tuyet Mai Yoshi, Takahashi Nham, Phong Tuan Ključne, riječi |
| author_facet |
Nguyen, Thi Tuyet Mai Yoshi, Takahashi Nham, Phong Tuan Ključne, riječi |
| author_sort |
Nguyen, Thi Tuyet Mai |
| title |
Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market |
| title_short |
Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market |
| title_full |
Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market |
| title_fullStr |
Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market |
| title_full_unstemmed |
Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market |
| title_sort |
technology acceptance model and the role of trust to the paths to online customer loyalty in an emerging market |
| publishDate |
2016 |
| url |
http://repository.vnu.edu.vn/handle/VNU_123/13528 |
| _version_ |
1680964059858468864 |