Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market

The technology acceptance model has been well-known for decades. However, the global adoption of the Internet creates new interests in utilizing TAM in e-commerce and the post-consumption intention, especially in emerging markets. Data was collected from 758 online customers via a web-based survey i...

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Bibliographic Details
Main Authors: Nguyen, Thi Tuyet Mai, Yoshi, Takahashi, Nham, Phong Tuan, Ključne, riječi
Format: Article
Language:English
Published: 2016
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Online Access:http://repository.vnu.edu.vn/handle/VNU_123/13528
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Institution: Vietnam National University, Hanoi
Language: English

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