AN EMPIRICAL ANALYSIS OF THE DETERMINANTS OF YOUNG CONSUMERS’ ATTITUDES TOWARDS AND ACCEPTANCE OF MOBILE MARKETING IN SINGAPORE

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Bibliographic Details
Main Author:	STEPHANIE PHUA XINYI
Other Authors:	NUS Business School
Format:	Theses and Dissertations
Published:	2018
Subjects:	Mobile marketing, Digital marketing, mobile marketing acceptance, attitudes, personal trust, Technology Acceptance model, Theory of Reasoned Action, smartphone, Singapore
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/147515
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-147515
record_format	dspace
spelling	sg-nus-scholar.10635-1475152019-04-11T14:13:02Z AN EMPIRICAL ANALYSIS OF THE DETERMINANTS OF YOUNG CONSUMERS’ ATTITUDES TOWARDS AND ACCEPTANCE OF MOBILE MARKETING IN SINGAPORE STEPHANIE PHUA XINYI NUS Business School CHU JUNHONG JULIAN LIN Mobile marketing, Digital marketing, mobile marketing acceptance, attitudes, personal trust, Technology Acceptance model, Theory of Reasoned Action, smartphone, Singapore Bachelor's BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS BACHELOR OF SOCIAL SCIENCES WITH HONOURS 2018-09-21T07:21:59Z 2018-09-21T07:21:59Z 2016 Thesis STEPHANIE PHUA XINYI (2016). AN EMPIRICAL ANALYSIS OF THE DETERMINANTS OF YOUNG CONSUMERS’ ATTITUDES TOWARDS AND ACCEPTANCE OF MOBILE MARKETING IN SINGAPORE. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/147515
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
topic	Mobile marketing, Digital marketing, mobile marketing acceptance, attitudes, personal trust, Technology Acceptance model, Theory of Reasoned Action, smartphone, Singapore
spellingShingle	Mobile marketing, Digital marketing, mobile marketing acceptance, attitudes, personal trust, Technology Acceptance model, Theory of Reasoned Action, smartphone, Singapore STEPHANIE PHUA XINYI AN EMPIRICAL ANALYSIS OF THE DETERMINANTS OF YOUNG CONSUMERS’ ATTITUDES TOWARDS AND ACCEPTANCE OF MOBILE MARKETING IN SINGAPORE
description	Bachelor's
author2	NUS Business School
author_facet	NUS Business School STEPHANIE PHUA XINYI
format	Theses and Dissertations
author	STEPHANIE PHUA XINYI
author_sort	STEPHANIE PHUA XINYI
title	AN EMPIRICAL ANALYSIS OF THE DETERMINANTS OF YOUNG CONSUMERS’ ATTITUDES TOWARDS AND ACCEPTANCE OF MOBILE MARKETING IN SINGAPORE
title_short	AN EMPIRICAL ANALYSIS OF THE DETERMINANTS OF YOUNG CONSUMERS’ ATTITUDES TOWARDS AND ACCEPTANCE OF MOBILE MARKETING IN SINGAPORE
title_full	AN EMPIRICAL ANALYSIS OF THE DETERMINANTS OF YOUNG CONSUMERS’ ATTITUDES TOWARDS AND ACCEPTANCE OF MOBILE MARKETING IN SINGAPORE
title_fullStr	AN EMPIRICAL ANALYSIS OF THE DETERMINANTS OF YOUNG CONSUMERS’ ATTITUDES TOWARDS AND ACCEPTANCE OF MOBILE MARKETING IN SINGAPORE
title_full_unstemmed	AN EMPIRICAL ANALYSIS OF THE DETERMINANTS OF YOUNG CONSUMERS’ ATTITUDES TOWARDS AND ACCEPTANCE OF MOBILE MARKETING IN SINGAPORE
title_sort	empirical analysis of the determinants of young consumers’ attitudes towards and acceptance of mobile marketing in singapore
publishDate	2018
url	http://scholarbank.nus.edu.sg/handle/10635/147515
_version_	1681098749071327232

AN EMPIRICAL ANALYSIS OF THE DETERMINANTS OF YOUNG CONSUMERS’ ATTITUDES TOWARDS AND ACCEPTANCE OF MOBILE MARKETING IN SINGAPORE

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