National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand

10.1016/j.indmarman.2005.09.007

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Bibliographic Details
Main Authors:	Garrett, T.C., Buisson, D.H., Yap, C.M.
Other Authors:	INDUSTRIAL & SYSTEMS ENGINEERING
Format:	Article
Published:	2014
Subjects:	Integration Integration mechanisms National culture New product development
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/63200
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Institution:	National University of Singapore

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Summary:	10.1016/j.indmarman.2005.09.007

National culture and R&amp;D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand