National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand

National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand

10.1016/j.indmarman.2005.09.007

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Bibliographic Details
Main Authors: Garrett, T.C., Buisson, D.H., Yap, C.M.
Other Authors: INDUSTRIAL & SYSTEMS ENGINEERING
Format: Article
Published: 2014
Subjects:
Integration
Integration mechanisms
National culture
New product development
Online Access:http://scholarbank.nus.edu.sg/handle/10635/63200
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Institution: National University of Singapore
id sg-nus-scholar.10635-63200
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spelling sg-nus-scholar.10635-632002023-10-30T07:31:06Z National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand Garrett, T.C. Buisson, D.H. Yap, C.M. INDUSTRIAL & SYSTEMS ENGINEERING Integration Integration mechanisms National culture New product development 10.1016/j.indmarman.2005.09.007 Industrial Marketing Management 35 3 293-307 IMMAD 2014-06-17T07:01:20Z 2014-06-17T07:01:20Z 2006-04 Article Garrett, T.C., Buisson, D.H., Yap, C.M. (2006-04). National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand. Industrial Marketing Management 35 (3) : 293-307. ScholarBank@NUS Repository. https://doi.org/10.1016/j.indmarman.2005.09.007 00198501 http://scholarbank.nus.edu.sg/handle/10635/63200 000236436600005 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Integration
Integration mechanisms
National culture
New product development
spellingShingle Integration
Integration mechanisms
National culture
New product development
Garrett, T.C.
Buisson, D.H.
Yap, C.M.
National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand
description 10.1016/j.indmarman.2005.09.007
author2 INDUSTRIAL & SYSTEMS ENGINEERING
author_facet INDUSTRIAL & SYSTEMS ENGINEERING
Garrett, T.C.
Buisson, D.H.
Yap, C.M.
format Article
author Garrett, T.C.
Buisson, D.H.
Yap, C.M.
author_sort Garrett, T.C.
title National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand
title_short National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand
title_full National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand
title_fullStr National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand
title_full_unstemmed National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand
title_sort national culture and r&d and marketing integration mechanisms in new product development: a cross-cultural study between singapore and new zealand
publishDate 2014
url http://scholarbank.nus.edu.sg/handle/10635/63200
_version_ 1781782202956120064

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