Personalization or codification? A marketing perspective to optimize knowledge reuse efficiency

Personalization or codification? A marketing perspective to optimize knowledge reuse efficiency

10.1109/TEM.2010.2058855

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Bibliographic Details
Main Authors: Chai, K.-H., Nebus, J.
Other Authors: DIVISION OF ENGINEERING AND TECH MGT
Format: Article
Published: 2014
Subjects:
Codification
knowledge management (KM)
knowledge reuse
personalization
Online Access:http://scholarbank.nus.edu.sg/handle/10635/67724
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Institution: National University of Singapore
id sg-nus-scholar.10635-67724
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spelling sg-nus-scholar.10635-677242023-10-30T09:08:16Z Personalization or codification? A marketing perspective to optimize knowledge reuse efficiency Chai, K.-H. Nebus, J. DIVISION OF ENGINEERING AND TECH MGT Codification knowledge management (KM) knowledge reuse personalization 10.1109/TEM.2010.2058855 IEEE Transactions on Engineering Management 59 1 33-51 IEEMA 2014-06-18T04:54:06Z 2014-06-18T04:54:06Z 2012-02 Article Chai, K.-H., Nebus, J. (2012-02). Personalization or codification? A marketing perspective to optimize knowledge reuse efficiency. IEEE Transactions on Engineering Management 59 (1) : 33-51. ScholarBank@NUS Repository. https://doi.org/10.1109/TEM.2010.2058855 00189391 http://scholarbank.nus.edu.sg/handle/10635/67724 000299431000004 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Codification
knowledge management (KM)
knowledge reuse
personalization
spellingShingle Codification
knowledge management (KM)
knowledge reuse
personalization
Chai, K.-H.
Nebus, J.
Personalization or codification? A marketing perspective to optimize knowledge reuse efficiency
description 10.1109/TEM.2010.2058855
author2 DIVISION OF ENGINEERING AND TECH MGT
author_facet DIVISION OF ENGINEERING AND TECH MGT
Chai, K.-H.
Nebus, J.
format Article
author Chai, K.-H.
Nebus, J.
author_sort Chai, K.-H.
title Personalization or codification? A marketing perspective to optimize knowledge reuse efficiency
title_short Personalization or codification? A marketing perspective to optimize knowledge reuse efficiency
title_full Personalization or codification? A marketing perspective to optimize knowledge reuse efficiency
title_fullStr Personalization or codification? A marketing perspective to optimize knowledge reuse efficiency
title_full_unstemmed Personalization or codification? A marketing perspective to optimize knowledge reuse efficiency
title_sort personalization or codification? a marketing perspective to optimize knowledge reuse efficiency
publishDate 2014
url http://scholarbank.nus.edu.sg/handle/10635/67724
_version_ 1781782907819393024

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