Personalization or codification? A marketing perspective to optimize knowledge reuse efficiency

10.1109/TEM.2010.2058855

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Bibliographic Details
Main Authors:	Chai, K.-H., Nebus, J.
Other Authors:	DIVISION OF ENGINEERING AND TECH MGT
Format:	Article
Published:	2014
Subjects:	Codification knowledge management (KM) knowledge reuse personalization
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/67724
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Institution:	National University of Singapore

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