Consumer segmentation and the information rule of online reviews in horizontally differentiated product markets

10.1007/978-3-642-29873-8-21

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Bibliographic Details
Main Authors:	Wang, Q., Goh, K.Y.
Other Authors:	INFORMATION SYSTEMS
Format:	Conference or Workshop Item
Published:	2014
Subjects:	consumer segmentation economics of information geographical location horizontal differentiation online reviews
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/78070
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-78070
record_format	dspace
spelling	sg-nus-scholar.10635-780702024-11-08T21:28:52Z Consumer segmentation and the information rule of online reviews in horizontally differentiated product markets Wang, Q. Goh, K.Y. INFORMATION SYSTEMS consumer segmentation economics of information geographical location horizontal differentiation online reviews 10.1007/978-3-642-29873-8-21 Lecture Notes in Business Information Processing 108 LNBIP 225-233 2014-07-04T03:12:03Z 2014-07-04T03:12:03Z 2012 Conference Paper Wang, Q.,Goh, K.Y. (2012). Consumer segmentation and the information rule of online reviews in horizontally differentiated product markets. Lecture Notes in Business Information Processing 108 LNBIP : 225-233. ScholarBank@NUS Repository. <a href="https://doi.org/10.1007/978-3-642-29873-8-21" target="_blank">https://doi.org/10.1007/978-3-642-29873-8-21</a> 9783642298721 18651348 http://scholarbank.nus.edu.sg/handle/10635/78070 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	consumer segmentation economics of information geographical location horizontal differentiation online reviews
spellingShingle	consumer segmentation economics of information geographical location horizontal differentiation online reviews Wang, Q. Goh, K.Y. Consumer segmentation and the information rule of online reviews in horizontally differentiated product markets
description	10.1007/978-3-642-29873-8-21
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS Wang, Q. Goh, K.Y.
format	Conference or Workshop Item
author	Wang, Q. Goh, K.Y.
author_sort	Wang, Q.
title	Consumer segmentation and the information rule of online reviews in horizontally differentiated product markets
title_short	Consumer segmentation and the information rule of online reviews in horizontally differentiated product markets
title_full	Consumer segmentation and the information rule of online reviews in horizontally differentiated product markets
title_fullStr	Consumer segmentation and the information rule of online reviews in horizontally differentiated product markets
title_full_unstemmed	Consumer segmentation and the information rule of online reviews in horizontally differentiated product markets
title_sort	consumer segmentation and the information rule of online reviews in horizontally differentiated product markets
publishDate	2014
url	http://scholarbank.nus.edu.sg/handle/10635/78070
_version_	1821183578863566848

Consumer segmentation and the information rule of online reviews in horizontally differentiated product markets

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