Effects of undesired online video advertising choice on user behavior and attitude

International Conference on Information Systems, ICIS 2012

Saved in:

Bibliographic Details
Main Authors:	Luo, C., Jiang, Z.J., Yi, C.
Other Authors:	INFORMATION SYSTEMS
Format:	Conference or Workshop Item
Published:	2014
Subjects:	Attention Attitude towards advertising Online video advertising Undesired choice
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/78118
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	National University of Singapore

Description
Summary:	International Conference on Information Systems, ICIS 2012

Similar Items