Effects of undesired online video advertising choice on user behavior and attitude
International Conference on Information Systems, ICIS 2012
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2014
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sg-nus-scholar.10635-781182015-01-06T06:08:16Z Effects of undesired online video advertising choice on user behavior and attitude Luo, C. Jiang, Z.J. Yi, C. INFORMATION SYSTEMS Attention Attitude towards advertising Online video advertising Undesired choice International Conference on Information Systems, ICIS 2012 2 1012-1022 2014-07-04T03:12:38Z 2014-07-04T03:12:38Z 2012 Conference Paper Luo, C.,Jiang, Z.J.,Yi, C. (2012). Effects of undesired online video advertising choice on user behavior and attitude. International Conference on Information Systems, ICIS 2012 2 : 1012-1022. ScholarBank@NUS Repository. 9781627486040 http://scholarbank.nus.edu.sg/handle/10635/78118 NOT_IN_WOS Scopus |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
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ScholarBank@NUS |
| topic |
Attention Attitude towards advertising Online video advertising Undesired choice |
| spellingShingle |
Attention Attitude towards advertising Online video advertising Undesired choice Luo, C. Jiang, Z.J. Yi, C. Effects of undesired online video advertising choice on user behavior and attitude |
| description |
International Conference on Information Systems, ICIS 2012 |
| author2 |
INFORMATION SYSTEMS |
| author_facet |
INFORMATION SYSTEMS Luo, C. Jiang, Z.J. Yi, C. |
| format |
Conference or Workshop Item |
| author |
Luo, C. Jiang, Z.J. Yi, C. |
| author_sort |
Luo, C. |
| title |
Effects of undesired online video advertising choice on user behavior and attitude |
| title_short |
Effects of undesired online video advertising choice on user behavior and attitude |
| title_full |
Effects of undesired online video advertising choice on user behavior and attitude |
| title_fullStr |
Effects of undesired online video advertising choice on user behavior and attitude |
| title_full_unstemmed |
Effects of undesired online video advertising choice on user behavior and attitude |
| title_sort |
effects of undesired online video advertising choice on user behavior and attitude |
| publishDate |
2014 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/78118 |
| _version_ |
1681088583952236544 |