Perceptual and conceptual effects of incidental exposure to web ads

International Conference on Information Systems, ICIS 2012

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Bibliographic Details
Main Authors:	Wang, X., Teo, H.-H.
Other Authors:	INFORMATION SYSTEMS
Format:	Conference or Workshop Item
Published:	2014
Subjects:	Conceptual fluency Electronic commerce Internet marketing Online shopping Perceptual fluency Web advertising
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/78282
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-78282
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spelling	sg-nus-scholar.10635-782822024-11-12T03:36:54Z Perceptual and conceptual effects of incidental exposure to web ads Wang, X. Teo, H.-H. INFORMATION SYSTEMS Conceptual fluency Electronic commerce Internet marketing Online shopping Perceptual fluency Web advertising International Conference on Information Systems, ICIS 2012 5 4081-4091 2014-07-04T03:14:29Z 2014-07-04T03:14:29Z 2012 Conference Paper Wang, X., Teo, H.-H. (2012). Perceptual and conceptual effects of incidental exposure to web ads. International Conference on Information Systems, ICIS 2012 5 : 4081-4091. ScholarBank@NUS Repository. 9781627486040 http://scholarbank.nus.edu.sg/handle/10635/78282 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Conceptual fluency Electronic commerce Internet marketing Online shopping Perceptual fluency Web advertising
spellingShingle	Conceptual fluency Electronic commerce Internet marketing Online shopping Perceptual fluency Web advertising Wang, X. Teo, H.-H. Perceptual and conceptual effects of incidental exposure to web ads
description	International Conference on Information Systems, ICIS 2012
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS Wang, X. Teo, H.-H.
format	Conference or Workshop Item
author	Wang, X. Teo, H.-H.
author_sort	Wang, X.
title	Perceptual and conceptual effects of incidental exposure to web ads
title_short	Perceptual and conceptual effects of incidental exposure to web ads
title_full	Perceptual and conceptual effects of incidental exposure to web ads
title_fullStr	Perceptual and conceptual effects of incidental exposure to web ads
title_full_unstemmed	Perceptual and conceptual effects of incidental exposure to web ads
title_sort	perceptual and conceptual effects of incidental exposure to web ads
publishDate	2014
url	http://scholarbank.nus.edu.sg/handle/10635/78282
_version_	1821204829528129536

Perceptual and conceptual effects of incidental exposure to web ads

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