Perceptual and conceptual effects of incidental exposure to web ads

Perceptual and conceptual effects of incidental exposure to web ads

International Conference on Information Systems, ICIS 2012

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書目詳細資料
Main Authors:	Wang, X., Teo, H.-H.
其他作者:	INFORMATION SYSTEMS
格式:	Conference or Workshop Item
出版:	2014
主題:	Conceptual fluency Electronic commerce Internet marketing Online shopping Perceptual fluency Web advertising
在線閱讀:	http://scholarbank.nus.edu.sg/handle/10635/78282
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	National University of Singapore

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