Matching a message to chronic social-adjustive meta-bases increases persuasion

Matching a message to chronic social-adjustive meta-bases increases persuasion

APS 22nd Annual Convention, Boston, Massachusetts

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Bibliographic Details
Main Authors: See, Ya Hui Michelle, Fabrigar, Leandre R., Petty, Richard E.
Other Authors: PSYCHOLOGY
Format: Conference or Workshop Item
Language:English
Published: 2014
Online Access:http://scholarbank.nus.edu.sg/handle/10635/80249
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Institution: National University of Singapore
Language: English
Description
Summary:APS 22nd Annual Convention, Boston, Massachusetts

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