Matching a message to chronic social-adjustive meta-bases increases persuasion
APS 22nd Annual Convention, Boston, Massachusetts
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Main Authors: | See, Ya Hui Michelle, Fabrigar, Leandre R., Petty, Richard E. |
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Other Authors: | PSYCHOLOGY |
Format: | Conference or Workshop Item |
Language: | English |
Published: |
2014
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/80249 |
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Institution: | National University of Singapore |
Language: | English |
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