National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand

National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand

Industrial Marketing Management

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Bibliographic Details
Main Authors: Garrett, T.C., Buisson, D.H., Yap, C.M.
Other Authors: INDUSTRIAL & SYSTEMS ENGINEERING
Format: Article
Published: 2014
Subjects:
Integration
Integration mechanisms
National culture
New product development
Online Access:http://scholarbank.nus.edu.sg/handle/10635/87095
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Institution: National University of Singapore
Description
Summary:Industrial Marketing Management

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