National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand
Industrial Marketing Management
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sg-nus-scholar.10635-870952023-09-04T22:42:15Z National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand Garrett, T.C. Buisson, D.H. Yap, C.M. INDUSTRIAL & SYSTEMS ENGINEERING Integration Integration mechanisms National culture New product development Industrial Marketing Management 35 3 293-307 IMMAD 2014-10-07T10:24:12Z 2014-10-07T10:24:12Z 2006-04 Article Garrett, T.C., Buisson, D.H., Yap, C.M. (2006-04). National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand. Industrial Marketing Management 35 (3) : 293-307. ScholarBank@NUS Repository. 00198501 http://scholarbank.nus.edu.sg/handle/10635/87095 000236436600005 Scopus |
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Integration Integration mechanisms National culture New product development |
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Integration Integration mechanisms National culture New product development Garrett, T.C. Buisson, D.H. Yap, C.M. National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand |
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Industrial Marketing Management |
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INDUSTRIAL & SYSTEMS ENGINEERING |
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INDUSTRIAL & SYSTEMS ENGINEERING Garrett, T.C. Buisson, D.H. Yap, C.M. |
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Article |
author |
Garrett, T.C. Buisson, D.H. Yap, C.M. |
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Garrett, T.C. |
title |
National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand |
title_short |
National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand |
title_full |
National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand |
title_fullStr |
National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand |
title_full_unstemmed |
National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand |
title_sort |
national culture and r&d and marketing integration mechanisms in new product development: a cross-cultural study between singapore and new zealand |
publishDate |
2014 |
url |
http://scholarbank.nus.edu.sg/handle/10635/87095 |
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1776258696243838976 |