The collective effects of product and service quality on customer satisfaction -an empirical study on iPod and iTunes

The collective effects of product and service quality on customer satisfaction -an empirical study on iPod and iTunes

Proceedings of the 4th IEEE International Conference on Management of Innovation and Technology, ICMIT

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Bibliographic Details
Main Authors: Chan, M.C., Ding, Y., Chai, K.H.
Other Authors: INDUSTRIAL & SYSTEMS ENGINEERING
Format: Conference or Workshop Item
Published: 2014
Subjects:
Customer satisfaction
Loyalty
Product quality
Service quality
Spillover effect
Online Access:http://scholarbank.nus.edu.sg/handle/10635/87413
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/87413

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