Corporate social responsibility and marketing: A cause lost in frame alignment?

Corporate social responsibility and marketing: A cause lost in frame alignment?

BledCom 2008, 15th Global Public Relations Symposium, Lake Bled, Slovenia, July 2008

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Bibliographic Details
Main Author: Dhanesh, Ganga S.
Other Authors: COMMUNICATIONS AND NEW MEDIA
Format: Conference or Workshop Item
Language:English
Published: BledCom 2014
Online Access:http://scholarbank.nus.edu.sg/handle/10635/99074
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Institution: National University of Singapore
Language: English
Description
Summary:BledCom 2008, 15th Global Public Relations Symposium, Lake Bled, Slovenia, July 2008

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