Forecasting and analysis of marketing data using neural networks

Forecasting and analysis of marketing data using neural networks

Journal of Information Science and Engineering

Saved in:
Bibliographic Details
Main Authors: Yao, J., Teng, N., Poh, H.-L., Tan, C.L.
Other Authors: INFORMATION SYSTEMS & COMPUTER SCIENCE
Format: Article
Published: 2014
Subjects:
Artificial neural networks
Marketing decision support systems
Marketing mix
Sales forecasting
Variable reduction
Online Access:http://scholarbank.nus.edu.sg/handle/10635/99296
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/99296

Similar Items