Forecasting and analysis of marketing data using neural networks

Forecasting and analysis of marketing data using neural networks

Journal of Information Science and Engineering

Saved in:
Bibliographic Details
Main Authors: Yao, J., Teng, N., Poh, H.-L., Tan, C.L.
Other Authors: INFORMATION SYSTEMS & COMPUTER SCIENCE
Format: Article
Published: 2014
Subjects:
Artificial neural networks
Marketing decision support systems
Marketing mix
Sales forecasting
Variable reduction
Online Access:http://scholarbank.nus.edu.sg/handle/10635/99296
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore
id sg-nus-scholar.10635-99296
record_format dspace
spelling sg-nus-scholar.10635-992962024-11-15T05:04:25Z Forecasting and analysis of marketing data using neural networks Yao, J. Teng, N. Poh, H.-L. Tan, C.L. INFORMATION SYSTEMS & COMPUTER SCIENCE Artificial neural networks Marketing decision support systems Marketing mix Sales forecasting Variable reduction Journal of Information Science and Engineering 14 4 843-862 JINEE 2014-10-27T06:02:39Z 2014-10-27T06:02:39Z 1998-12 Article Yao, J.,Teng, N.,Poh, H.-L.,Tan, C.L. (1998-12). Forecasting and analysis of marketing data using neural networks. Journal of Information Science and Engineering 14 (4) : 843-862. ScholarBank@NUS Repository. 10162364 http://scholarbank.nus.edu.sg/handle/10635/99296 NOT_IN_WOS Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Artificial neural networks
Marketing decision support systems
Marketing mix
Sales forecasting
Variable reduction
spellingShingle Artificial neural networks
Marketing decision support systems
Marketing mix
Sales forecasting
Variable reduction
Yao, J.
Teng, N.
Poh, H.-L.
Tan, C.L.
Forecasting and analysis of marketing data using neural networks
description Journal of Information Science and Engineering
author2 INFORMATION SYSTEMS & COMPUTER SCIENCE
author_facet INFORMATION SYSTEMS & COMPUTER SCIENCE
Yao, J.
Teng, N.
Poh, H.-L.
Tan, C.L.
format Article
author Yao, J.
Teng, N.
Poh, H.-L.
Tan, C.L.
author_sort Yao, J.
title Forecasting and analysis of marketing data using neural networks
title_short Forecasting and analysis of marketing data using neural networks
title_full Forecasting and analysis of marketing data using neural networks
title_fullStr Forecasting and analysis of marketing data using neural networks
title_full_unstemmed Forecasting and analysis of marketing data using neural networks
title_sort forecasting and analysis of marketing data using neural networks
publishDate 2014
url http://scholarbank.nus.edu.sg/handle/10635/99296
_version_ 1821206138727694336

Similar Items