Nation branding

Emerging nations need national champions, and national champions need strong support from the state.

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Bibliographic Details
Main Authors:	KUMAR, Nirmalya, STEENKAMP, Jan-Benedict E.M.
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2016
Subjects:	Civic and Community Engagement Community-Based Learning
Online Access:	https://ink.library.smu.edu.sg/ami/16 https://ink.library.smu.edu.sg/context/ami/article/1034/viewcontent/Nation_Branding.pdf
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Institution:	Singapore Management University
Language:	English

Description
Summary:	Emerging nations need national champions, and national champions need strong support from the state.

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