Borderless markets: A boon or bane for marketers?

Economic integration and free trade isnot always a panacea for businesses.

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Bibliographic Details
Main Author: ZERRILLO, Philip Charles
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Online Access:https://ink.library.smu.edu.sg/ami/52
https://ink.library.smu.edu.sg/context/ami/article/1051/viewcontent/bordeless_markets.pdf
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Institution: Singapore Management University
Language: English
Description
Summary:Economic integration and free trade isnot always a panacea for businesses.